As our film is not a feature film it would not be distributed into cinemas and then onto DVD/ Blu Ray. As it is a short film under 15 minutes our film would be distributed on the internet, either on a private website or a popular website such as www.youtube.com. Using the internet, our film would be more likely to be seen by our target audience of teenagers and young adults as it is easily accessible and free.
Research into film distribution
Once a film has been produced, it is distributed through the relevant means. Feature films tend to appear in cinemas. The time the film spends in the cinema depends on its popularity. Once the film has finished its stint on “the big screen”, after a short period of time the film would be released on DVD/ Blu Ray to rent/ buy. This method of distribution is the most profitable as it allows the public to pay to see the film in the cinema, then, if they enjoyed it, buy it on disc. The accessibility of the film on disc also permits other members of the public who have not previously seen the film to buy it. Other mainstream films go straight to DVD as the production company and distributors do not think they will benefit from the films time in the cinema. There is also an opportunity for these films to appear on cable and terrestrial television. Most short films tend to distributed over the internet as this is where they will receive the most exposure to the target audience. Many short films also have the opportunity to gain more exposure from film festivals.
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