The term creativity means to use your imagination to develop new and original ideas, particularly in an artistic context. Creativity is no unlimited however as we are limited by the form of what we are given. There can be rules given against the form of ones creativity, such as time. In a film making context, with just a few weeks to make a film it is relatively easy to create a short film, but if we were given months or even years we could branch out into creating a feature film. Within a specific genre of film it can be difficult to be creative as you run the risk of copying another film or moving so far away from the genre it is unrecognisable. The audience for creativity can be difficult to cater for as well. Their expectations can effect what you are trying to create. It is difficult to distinguish whether it is easier to be creative by yourself or in a group. There are positives and negatives for both. When working on your own you are not compromising or trying to connect ideas together like you would when working in a group, however on your own it can be difficult to develop and expand your ideas. There are many factors that limit creativity, once all of these are taking into account and you know your boundaries it is easier to understand how difficult it is to create something unique.
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